About Us

The Story Behind Midraj

Midraj (meaning 'a path of ascent') began not as a business, but as a personal journey. Frustrated by the search for real, actionable solutions to common obstacles like procrastination and negative habits, we decided to create the resources we wished we had. Our mission is to provide a clear, practical roadmap to help you build a better life, one habit at a time.

Our Philosophy: Small Steps, Big Changes

We believe that lasting change doesn't come from grand, overwhelming gestures. It comes from small, consistent, and intentional actions. Our guides are designed around this principle, breaking down complex challenges into simple, manageable steps that lead to real, measurable change.

Meet the Founder

David L. Roth, Founder
Sidi L. Mohamed
Founder & Self-Development Advocate

"My goal is simple: to create the tools I wish I had when I started my own journey. I believe everyone has the power to change, and my mission is to provide the clear, honest guidance to help you get there."